Technology and dating go hand-in-hand and mobile apps are making the romantic process so much easier.
First date nerves and awkwardness are a thing of the past, with technology paving the way for people to easily find potential soul-mates and assess their compatibility by chatting before meeting.
Online dating site users are enjoying the advantages technology has over traditional dating, with a recent survey reporting that 74% of the respondents feel that technology has made dating easier.
In the past five years the amount of people using or visiting online dating sites in the US alone has doubled and the revenue of this market has increased from $900 Million to $1.9 Billion. In the next five years the Dating Services industry can expect strong demand and doubled revenue, thanks to rising smartphone adoption and the popularity of location-based services.
2011 was the first year in which people spent more time on dating apps than on dating sites and from that moment mobile began leading the growth of the dating industry. Market research by IBISWorld also reveals the exponential growth that mobile dating will have in the coming years. Revenue is projected to rise at an average annual rate of 14.3%, reaching more than $415 million by 2017.
Source: Dating Services in the US – IBISWorld Market Research Report
In order to keep pace with the dating trend of the mobile market, MobPartner is promoting two dating applications in the US market: HowAboutWe, rated 5 out of 5 stars by AppAppeal, and Skout, number 2 of the top 5 mobile dating apps with 1,397,000 unique visitors (source: comScore).
HowAboutWe
1. Post a date idea: Say “How About We…” and describe the date you’d like to go on.
2. Connect: View date ideas, profiles and photos of other members and connect with the people you like.
3. Meet offline: It’s a simple, intuitive way to meet new people in the real world.
- Business Model: Cost per iPhone App Install
- OS allowed: iOS 5.0 or later (
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iPhone) - Country: United States
iPhone)To join the campaign now click here!
Skout
Skout is the global network for meeting new people. Meet people by preference and proximity, chat, see who checked you out, get updates from nearby users, buy and send gifts, save your favorite users, browse profiles and pictures, promote your profile with in-app features, earn points to unlock premium features.
- Business Model: Cost per iPhone App Install
- OS allowed: iOS 4.3 or later (
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iPhone) - Average CR: 1.11%
- Country: Australia, Canada, Germany, UK, USA
To join the campaign now click here!
If you want to learn more about how best to promote MobPartner’s dating campaigns, contact the campaign manager Jhane Soni Benga directly at jhane@mobpartner.com.
Sources:
- http://www.prweb.com/releases/2013/3/prweb10537905.htm
- http://www.prnewswire.com/news-releases/new-survey-reveals-that-american-men-just-dont-know-how-to-date-in-person-anymore-191014941.html
- http://mashable.com/2012/03/24/online-dating-infographic-2/
- http://blog.flurry.com/bid/68668/Mobile-Dating-Apps-The-Second-Lady-Killer-App-Category
- http://www.usatoday.com/story/news/nation/2013/02/13/online-dating-mobile-apps/1902011/
- http://www.ibisworld.com/Common/MediaCenter/Going%20Mobile.pdf