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MobPartner integrates Flurry’s User Acquisition Analytics
In order to have the highest possible revenue from ad spending, Advertisers needs to continuously track their ads’ performance variables. MobPartner give the possibility to advertisers to use our...
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Global launch of Game of War: Fire Age with MobPartner
How do you think it feels to play a game with the entire world? Starting from tomorrow you will know it! Game of War: Fire Age will be released tomorrow July 25th in the Apple App Store by Machine...
View ArticleVideo Tutorial: how to request a payment on MobPartner
One of the most frequently asked questions that we receive almost every day from our publishers is: how can i get paid? In order to clarify every doubt and to guide our publishers in the payment...
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Friday Team Talk – Android vs. iOS: Which battles are fought and who has the...
In Friday Team Talk post #9, our Publisher Executive, Issam Skalli talks about the never ending “war” between Android and iOS to gain the top of the mobile market. In spite of his interest in Android,...
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MobPartner Launches LeKiosk Virtual Newsstand App
Stop press! With the shift from print to digital media gathering speed, MobPartner’s ‘LeKiosk’ campaign launch is a hot topic. Traditional print media is in decline and with AdWeek this week reporting...
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Yummypets: a new application for hi-tech pets (and their owners).
Smartphones are a big part of our daily lives but now they even figure in the lives of our pets. Humans are no longer the only target of applications for smartphones and tablets… Developers have...
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Friday Team Talk – Working Successfully in Multicultural Teams: the...
Jenny Zhang, MobPartner’s newcomer Account Manager, take the stage this week for the Friday Team Talk. Jenny speaks an impressive 7 languages and has traveled the world before landing on our offices....
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Calling Publishers – Summer ’13 Survey
Mobile Marketing and Mobile Affiliation are evolving at a fast pace with frequent innovations arriving every month. MobPartner wants to stay constantly up-to-date with market trends to provide its...
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New reporting interface released today
MobPartner is happy to announce the release of the new reporting interface on the Publisher dashboard. The new interface has been already tested from some selected Publishers that have identified the...
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Highlights from Casual Connect USA 2013
America is a key market for MobPartner and a hub of creativity in the casual games industry, so last week we took part in the Casual Connect USA conference in San Francisco. This influential event...
View ArticleVideo Tutorial: How to Subscribe and Promote a Campaign
If you have watched our previous video tutorials you already know how to sign up on MobPartner and declare a service (mobile site, iOS app, Android app, etc). Once your service is validated, you will...
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Mobile conquers Real-time Strategy Games
Someone once said that “Rome wasn’t built in a day”… but what is true right now is that “Rome wasn’t built…in one turn”. Now empires can rise at a rapid pace as the advent of Real-Time Strategy games...
View ArticleVideo Tutorial: set up a Callback URL
During our latest publisher survey, lot of publishers are asking us for more video tutorials on technical topics, for example on how to set up a callback URL. MobPartner affiliates can set up a...
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Friday Team Talk – 8 Ways to Improve Work Efficiency
Tracy Leung worked in mobile business in Beijing, China before joining the MobPartner ranks as account manager last year. Drawing on her strong time-management and organisational skills, for this new...
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Travel comparison apps for happy holidays
Thanks to the global economic crisis, going on holiday is no longer affordable for everybody. This is just one factor causing travellers to change their holiday booking behavior and adopt a money...
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Interview to Shira Gal, aka Internet Marketing Duru (Guru of Doing)
Last week Shira Gal, also called Internet Marketing Duru (Guru of Doing) gave space on her blog to MobPartner interviewing the Marketing Manager Marzia Tagliabue about what makes MobPartner special,...
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Friday Team Talk – Advice on Getting Started for Newbie Publishers
Working on the publisher side as an account manager, Jessica Petit-Breuilh has the know-how to give you some basics tips on how to get started in mobile advertising for this week’s Friday Team Talk...
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Beating the Android Security Risks
From banking to online purchases and apps requesting personal information, our reliance on smartphones to conduct our daily lives opens a troubling portal to security risks. According to estimates from...
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Mobile Car-Pooling with BlaBlacar
Have you ever thought to give/take a ride to/from a “stranger” and save money on your travel? With carpooling this is possible. Car-pooling is the joined and organized use of a vehicle by a...
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Meet us in ad:tech London and dmexco in September
MobPartner has a busy schedule for the month of September. Straight after attending ad:tech in London we head to Cologne for dmexco 2013. This gives valued current and potential partners the...
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