Last month MobPartner has participated at the Israel Mobile Summit 2013 held at the YesPlanet in Rishon Lezion on June 11th. With nearly 1,000 people attending the Summit, this was the biggest and most influential mobile apps event in Israel!
MobPartner’s CEO Vianney Settini was among the panel of discussion regarding “User Acquisition tips and tricks” together with Mobile Marketing’s experts as Patrick Pettay from inmobi and Daniel Brandt from BuzzCity.

“User Acquisition tips and tricks” Panel during Israel Mobile Summit 2013

Vianney Settini, MobPartner CEO, talking during Israel Mobile Summit 2013
Moreover, during his trip, Vianney Settini and Daniel Martins, our brand new Traffic Manager, were invited to talk at Tomer Hen’s Mobile Marketing College. Tomer Hen has built a strong community of Media Buyers in Israel which is working mainly on our platform.
In order to prepare and guide them to work with MobPartner, Vianney and Daniel have answered many of their questions together with Daniel Brandt from BuzzCity, a mobile advertising network that has a partnership with MobPartner.
Israeli Media Buyers were very curious about MobPartner’s activity and asked many of questions as:
- Does MobPartner have an internal Media Buying team?
- When will Media Buyers have concise data on the stats dashboard?
- What are MobPartner payment terms?
- Why are there payment limits on PayPal payments?
- Are the screenshots on the campaign page always updated?
- How can I test the target URL?
- How does the User Agent plugin works?
- Why there is a discrepancy between the clicks?
- Why do Account Managers give us targeting tips but not tips on where to buy traffic?
- How can i suggest a campaign to MobPartner?
You can listen to all the answers given to these questions in the following video.
We want to take this occasion to thank all the Israel Mobile Summit organization and Tomer Hen’s team for the warm welcome during our stay in Israel.